Gestão de Empresas

The Management course aims at developing management competencies, integrating a solid theoretical basis with case study analysis and discussion.

After completing this course, students should:
1. Understand the different functional areas of management and how they can be integrated in the firm's strategy.
2. Understand and explore how information technology can enable the firm's management and strategy.
3. Be able to apply management concepts, methods and tools.
4. Be able to coordinate multiple interdisciplinary tasks, integrating the different management functions, to attain shared business goals.
5. Be able to apply management methods and tools to analyze companie's management and identify improvements.
6. Be able to apply the management concepts methods and tools to case discussion.
7. Be able to work in teams.


Program

1. Management and its context
1.1. Fundamental concepts of management
1.2. The management context

2. Management functional areas
2.1. Marketing
2.2. Financial management
2.3. Operations management

3. Strategic Management
3.1. Strategic management and competitiveness
3.2. Mission and objectives
3.3. External environment analysis
3.4. Internal environment analysis
3.5. Business strategies development

4. Organization
4.1. Basic organizational elements
3.4. Organizational structures